{"product_id":"rolex-datejust-31-278240-pink-sunray-dial-smooth-bezel-oystersteel-jubilee-bracelet-2026","title":"Rolex Datejust 31 278240 – Pink Sunray Dial, Smooth Bezel, Oystersteel, Jubilee Bracelet (2026)","description":"\u003cp\u003eThe Datejust is the quintessential Rolex — the reference that has defined the idea of the dress watch since 1945, and still the model that best illustrates how Rolex achieves timelessness without stagnation. The 278240 is the 31mm mid-size iteration: generous enough to wear confidently on any wrist, refined enough to disappear under a cuff, and presented here in the configuration that makes the most complete case for the Datejust’s enduring appeal. The pink sunray dial is one of those colours that photographs struggle to capture honestly — in person it shifts between blush and rose depending on the light, the sunray brushing catching and releasing warmth with every movement. The smooth domed bezel keeps the dial composition uninterrupted, while the five-piece Jubilee bracelet — Rolex’s most elegant bracelet, developed specifically for the Datejust at its 1945 debut — completes a watch that is as considered in every detail as it is effortless to wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e 31mm, Oystersteel, smooth domed bezel, screw-down crown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBezel:\u003c\/strong\u003e Smooth, domed, Oystersteel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Pink sunray finish, applied luminous index hour markers, date aperture at 3 o’clock with Cyclops lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBracelet:\u003c\/strong\u003e Jubilee, five-piece links, Oystersteel, Oysterlock folding clasp with Easylink 5mm comfort extension\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Rolex Calibre 2236, self-winding, date function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower reserve:\u003c\/strong\u003e Approximately 55 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e 100 metres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReference:\u003c\/strong\u003e 278240\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 2026\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA 2026 278240 is as close to new as the pre-owned market offers — full remaining Rolex warranty, in unworn or near-unworn condition, with the Calibre 2236’s Syloxi hairspring ensuring long-term precision that earlier Datejust movements cannot match. Pink dial Datejusts in steel have consistently demonstrated strong secondary market demand; this example represents excellent value for a watch that is both a considered investment and an everyday pleasure.\u003c\/p\u003e","brand":"My Store 2","offers":[{"title":"Default Title","offer_id":59333130092869,"sku":null,"price":8500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/7003\/1941\/files\/image_47d4dbd3-0177-4170-a840-377c1af62d44.png?v=1789321892","url":"https:\/\/gjewellers.co.uk\/products\/rolex-datejust-31-278240-pink-sunray-dial-smooth-bezel-oystersteel-jubilee-bracelet-2026","provider":"G Jewellers ","version":"1.0","type":"link"}